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The Designs Act, 2000 – Industrial Designs (IPR) – Detailed Analysis 1. Introduction The Designs Act, 2000 governs industrial designs protection in India. It provides a legal framework for registering and protecting designs applied to industrial articles. Purpose: Encourage creativity, innovation, and investment in industries by protecting the aesthetic appearance of products. Simply put: The Designs Act protects how a product looks , not how it works. 2. Definition of Design (Section 2(d)) “Design means the features of shape, configuration, pattern or ornament or composition of lines or colours applied to any article, which in the finished article appeal to and are judged solely by the eye.” Key points: Must be applied to a manufacturable article . Must be visually appealing , judged by the eye. Must be novel and original . Excludes: functional/mechanical features, trademarks/logos, artistic works under copyright. 3. Objectives of the Designs Act, 2000 ...