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Industrial Designs – Need for Protection (IPR) – Detailed Analysis 1. Introduction Industrial designs are the aesthetic aspects of a product , like its shape, pattern, ornamentation, or colour, that make it visually appealing to the consumer. Unlike patents, which protect functional inventions, industrial designs protect the look and feel of a product. Why it matters: Visual appeal influences consumer choice. Unique designs give companies a competitive edge . Legal protection encourages designers and industries to innovate confidently . In India, industrial designs are protected under the Designs Act, 2000 . 2. Definition (Legal Meaning) Section 2(d), Designs Act, 2000: “Design means the features of shape, configuration, pattern or ornament or composition of lines or colours applied to any article, which in the finished article appeal to and are judged solely by the eye.” Key points: Must be applied to a manufacturable article . Must have visual appeal (judged b...